DIGITAL PR that builds authority & search visibility
Digital PR is not just about getting your brand mentioned online.
It is about creating stories, commentary and campaigns that help your business earn trusted media coverage, relevant backlinks and stronger visibility in search.
At Cupid PR, we build Digital PR strategies designed to support both awareness and long-term SEO growth.
Who it’s for
This service is for brands that want to grow their authority online through smarter PR. It is ideal for businesses that want consistent outreach, stronger media visibility, relevant backlinks and story-led campaigns that support long-term growth.
PEOPLE MAGAZINE
DR: 91 - FOLLOW LINK
FORBES MAGAZINE
DR: 94 - FOLLOW LINK
SKY NEWS
DR: 90 - No Follow LINK
What’s Included?
✅ Campaign ideation
✅ Press release writing
✅ Media outreach
✅ Journalist targeting
✅ Expert commentary opportunities
✅ Reactive PR support
✅ Backlink and coverage reporting
How it works
We start with your goals, your market and the pages that matter most.
From there, we build angles that give journalists a real reason to cover your brand. Once the idea is ready, we handle outreach, manage opportunities and report on coverage, links and results.
What results it can support
✅ Stronger media visibility
✅ Backlinks to key pages
✅ Better search authority
✅ More branded search demand
✅ Expert positioning in your industry
✅ Long-term credibility online
Search-Led approach
Our work is designed to:
✅ Earn editorial coverage that search engines trust
✅ Build brand authority through credible mentions and links
✅ Support long-term visibility rather than short-term gains
We don’t optimise PR campaigns purely for algorithms. We optimise them for editorial value first, knowing that strong coverage naturally supports search performance.
How We Work With Clients
Our process is collaborative but focused.
We work best with brands that:
✅ Value credibility over volume
✅ Understand the importance of timing and relevance
✅ Want Digital PR to support wider brand and visibility goals
We take the time to understand where commentary makes sense, where it doesn’t, and how to build authority in a way that aligns with your sector.
WHEN DIGITAL PR IS THE RIGHT FIT
Digital PR is most effective when:
✅ You have real expertise to contribute
✅ Authority and trust matter in your industry
✅ Visibility needs to support long-term growth
✅ You’re willing to prioritise quality over quantity
It’s not always the right channel, and being honest about that is part of doing it properly.
LETS TALK
Cupid PR delivers Digital PR built to meet editorial standards, not marketing shortcuts.
If you’re looking for coverage that builds authority, trust and visibility over time, we’d be happy to talk.