I started my career in PR back in 2009, working in music PR before moving into consumer and brand PR across some of the biggest agencies in the UK. I’ve led campaigns for global brands, managed teams, and seen how the traditional agency model works — and where it falls short.
I took over Cupid PR to do things differently. A consultancy that combines the strategic depth of a senior PR professional with the technical precision of SEO — without the agency bloat, the junior handoffs, or the vanity metrics.
Today, I work with a curated network of experienced freelance specialists in data journalism, content strategy, technical SEO, and media relations. Together, we deliver senior-quality work at a pace and price that agencies can’t match.
With 15+ years in the industry and deep relationships with journalists, editors, and publishers across multiple sectors, I bring the kind of expertise that only comes from doing this for a long time.