What Is Digital PR and How Does It Help SEO?

Digital PR is one of the most misunderstood parts of SEO. Some brands still see it as “getting press”. Some SEO teams see it as “building links”. Some agencies treat it as a campaign machine where the goal is simply to land as many pieces of coverage as possible. The reality is sharper than that. […]

Reactive PR: How to Land National Coverage Without a Campaign Budget

Most brands assume national coverage means big campaigns, big agencies, and big invoices. However, the truth is that some of the strongest links landed in UK newsrooms this year came from reactive PR, not six-figure campaigns. In other words, if you have a sharp opinion, fast turnaround, and a credible expert, you can earn coverage […]