DIGITAL PR
Digital PR Services
Cupid PR delivers senior-led Digital PR services for brands that need more than media mentions. We build data-led campaigns, reactive PR angles, newsjacking opportunities and product PR stories that earn national coverage, authority backlinks and stronger organic visibility.
We run Digital PR like a newsroom, combining search data, media insight and journalist-first angles to spot what people are already talking about, what publications are likely to cover next, and where your brand can credibly enter the conversation.
Who this is for
01
E-commerce brands
You need links into product and category pages that actually impact revenue.
02
SaaS and tech companies
You want authority, trust signals and consistent coverage that supports search growth.
03
Brands in competitive search markets
You’re up against brands already investing in PR and SEO and need to close the gap.
04
Agencies needing senior support
You want strategy, ideas and execution without hiring another senior team member.
05
In-house marketing teams
You need Digital PR that integrates properly with SEO and content, not something siloed.
How We Build Campaigns That Land
Everything we do is built around one principle. If the idea isn’t strong enough, nothing else matters.
25
LINKS / MONTH AVG
49+
PLACEMENTS
80+
DR 80 HITS
20+
COUNTRIES
OUR PROCESS
The P.I.T.C.H Framework
Every campaign is tested against this before it goes anywhere near outreach.
P
Pattern interrupt
Would this stop a journalist mid-scroll, or is it more of the same?
I
Immediate relevance
Does it tap into something happening right now in search, media or culture?
T
Tension or truth
Is there a clear story, conflict or insight people actually care about?
C
Credibility
Is this backed by real data, expertise or a source that can be trusted?
H
Human payoff
What does the reader get from this? Why should they care?
If it doesn’t pass this, we don’t pitch it.
What We Actually Do
Our Digital PR work sits across four core approaches, depending on where the opportunity is.
01
APPROACH
Data-led Digital PR
We turn search data, consumer behaviour and internal datasets into stories journalists can cite.
This is where we build campaigns designed to earn links at scale and hold long-term value.
02
APPROACH
Reactive PR
We monitor search, Reddit, TikTok, forums and news cycles daily.
When something starts building, we move quickly with expert commentary or data to get you into the story before it peaks.
03
APPROACH
Newsjacking
We place your brand into existing conversations where timing and positioning matter.
This is about saying something worth quoting, not just adding noise.
04
APPROACH
Product PR
We position your products within trends, seasonal moments and editorial features.
Built to drive visibility and links into commercial pages, not just brand mentions.
— GET STARTED
Ready to grow?
Book a free strategy call and we’ll show you exactly how digital PR and SEO content can drive organic growth for your brand.