You’ve got the treatments. You’ve built the brand. You’re posting regularly on Instagram. So why is your clinic still stuck on page two of Google?
The answer is simpler than you think: your clinic doesn’t just need a nice-looking website. It needs authority.
That’s where Digital PR for aesthetic clinics comes in – not as a buzzword, but as a serious driver of search visibility, client trust, and long-term growth.
At Cupid PR, we help clinics like yours move beyond social media and start dominating search results through strategic, SEO-focused campaigns. Here’s how it works – and why it matters more than ever.
Most aesthetic clinics struggle to rank for core treatments in their area. That’s usually down to a lack of off-site authority, not poor content or branding.
If your website isn’t earning backlinks or being mentioned by trusted media, Google won’t treat you as a source worth prioritising.
That’s why Digital PR for aesthetic clinics is such a powerful tool. It builds both your media presence and your SEO strength at the same time.
Digital PR is the process of securing media coverage and backlinks on high-authority websites that both increase visibility and boost your rankings.
For aesthetic businesses, this could mean being quoted in a piece about skin cycling on Stylist, sharing your take on retinol trends in Glamour, or offering expert comment on filler safety in Healthline — all with links back to your clinic.
We don’t rely on spray-and-pray tactics. Every PR campaign we create for aesthetic clinics is rooted in search, relevance, and newsworthiness.
We monitor trending beauty topics across platforms, from TikTok to Google Trends — to identify stories your brand can plug into.
If buccal fat removal is spiking in interest, we pitch your founder as the expert voice to explain the risks and realities. This builds authority, earns backlinks, and keeps your brand top of mind.
Our team tracks the news cycle daily. Whether it’s new NHS guidelines or a viral celebrity skincare routine, we act fast to position your clinic as a trusted expert in national media.
This reactive PR keeps your clinic visible, credible, and consistently earning links that boost your SEO.
We turn practitioners into press-ready experts. That means crafting compelling quotes, media-friendly bios, and giving journalists a reason to include you in stories — even if you’ve never spoken to press before.
Unlike traditional PR, our campaigns are designed to directly support your SEO. We:
The result? More visibility, more traffic, more bookings.
One of our clients – a London-based aesthetic clinic – saw a 21% increase in organic traffic and jumped from page two to page one for their city-specific treatment keywords, all within three months of working with us.
That uplift came directly from media coverage and backlink authority, not ad spend.
If you're serious about building visibility, ranking higher on Google, and becoming a recognised name in your niche – then yes, Digital PR is the tool you need.
It’s not just for big brands. It’s for any clinic that wants to compete seriously in today’s digital-first world.
If your aesthetic business is ready to move beyond social media and start generating measurable SEO results, here’s what to do next.
Download our free PR & SEO Checklist for Aesthetic Clinics - it outlines the key actions to take, the media hooks that work, and how to start earning links that matter.
Or book a short discovery call with Cupid PR to find out how we can build a bespoke campaign that gets your clinic featured in the right media, and seen by the right clients.
No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.
Cupid PR, trading as DPR consultancy - Quay Street Manchester
