How We Landed 40+ Top-Tier Backlinks for Dental Brands – Without a Viral Stunt or Massive Budget

Let’s be honest – dentistry doesn’t exactly scream headline-worthy. But that’s exactly why it works.

At Cupid PR, we’ve been running Digital PR activity across a few different dental brands behind the scenes – and it’s quietly become one of our strongest niches.

In the past few months, we’ve landed 40+ pieces of press coverage (many with dofollow links) across top-tier titles like New York Post, Newsweek, Mirror, Express, and loads more.

No gimmicks. No influencers. Just expert commentary and smart angles that fit into what the press are already writing.

What We Were Trying to Do

Most of the dental brands we work with come to us for one main reason: they want to boost where they show up on Google. They know backlinks help – but they’ve got no idea where to start.

Our job? Get them featured in proper media – not just directories or low-quality links – using expert-led digital PR.

We’ve now done this across a few brands in the space, and it’s made us even sharper at spotting what the press will actually run when it comes to oral health.

Our Approach

We keep it simple – and strategic.

1. Use the expert

We centre everything around the dental expert – not just the brand. That’s who journalists want to quote, and it’s what builds trust.

2. Lean into health headlines

We’re not pitching “here’s how to brush your teeth” – we’re jumping on things like:

• Surprising causes of yellow teeth

• Why snoring could ruin your gums

• The real dangers of Turkey Teeth

• When not to eat if you care about your smile

• Mouth cancer symptoms most people ignore

We slot these into what’s already trending in health, lifestyle, or even travel news.

3. Make the pitch easy to run

We send press-ready comments, short quotes, possible headlines – and we respond fast when a journo bites.

The Results

We landed coverage in:

• Nationals: Express, Mirror, Bristol Post, Birmingham Mail

• US media: New York Post, Newsweek,

• Lifestyle and wellness titles: Chic Magazine, LitMag

• Global pickup: Euronews, Newsweek Español

• 20+ US regional syndicates: The State, The Olympian, Fresno Bee and loads more

All of it was built around expert insight – and most pieces linked back with solid, SEO-friendly dofollow links.

Why It Worked

✅ The press love dental stuff – but it needs to be human. Real tips, weird facts, health warnings – not corporate waffle.

✅ Commentary-led PR is quick and repeatable – once we’ve got a few good quotes, we can spin them into loads of angles.

✅ We know this niche now – we know what lands, what gets syndicated, and what flops.

Digital PR does work for dentistry – and it doesn’t need to be flashy. You just need a point of view and someone who knows how to pitch it.

If you’re a dental brand that’s serious about improving your rankings and building real authority – not just chasing trends – book a free digital pr  strategy call today.