The beauty and aesthetics industry moves fast. One week it’s ‘Barbie Botox’, the next it’s buccal fat removal or “Ozempic face”. For clinic owners, dentists, and skin specialists, it’s hard enough keeping up with demand, let alone staying visible in a space full of trends, myths, and look alike brands.
Here’s what most people get wrong: they think being on Instagram is enough. Or that if they rank on Google for one treatment, the job’s done. But real growth—the kind that gets you bookings, trust, and long-term visibility—happens when your name is where it matters most: in the press, on Google, and in conversations led by experts.
That’s where Digital PR comes in.
It’s not traditional PR. It’s not a press release about your new peel. And it’s not buying your way into a local blog for £200 and hoping it helps your SEO.
Digital PR is about:
The result? You rank better, people trust you more, and your name starts showing up in the places that influence real decisions.
This space is made for PR. It’s visual, it’s trend-led, and it’s driven by trust. Most people looking for tweakments or cosmetic dentistry aren’t making a snap decision, they’re researching, reading reviews, checking credentials, comparing clinics.
If your name is popping up in expert roundups, press articles, and Google results, you’re already ahead. Even more so if you’re the one debunking the myths or explaining the latest TikTok trend the right way.
And if your competitors are doing this and you're not? You’ll fall behind.
Not everything needs to be a big campaign. In fact, some of our best results come from simple, smart ideas backed by a bit of data and a strong quote.
Here’s what actually gets picked up:
We analyse spending patterns and show that people in the South spend twice as much on tweakments as those in the North. It’s got a regional hook and a beauty angle—tabloid gold.
Survey-led PR on the rise in composite bonding and the “Insta smile” trend. Add a comment from your lead cosmetic dentist and you’ve got the Daily Mail knocking.
An increase in people coming in to fix botched filler, bad Botox, or overdone tweakments. It’s a real trend with a serious message—and you’re the expert guiding people back to natural.
Only 42% of people wear sunscreen daily—but 73% think they do. We run a short poll, break it down by region/gender/age, and let your skin specialist talk about why SPF is non-negotiable.
Skin cycling, slugging, lip flips, traptox—we explain what they really are (and what to avoid). Editors love explainers, especially with real expert input.
If you're running a clinic offering filler, you’ll already know demand is steady—but search data backs it up. According to Glimpse, searches for “lip filler near me” are up 15% in the past year, hitting around 55,000 searches a month.
This kind of insight is gold for PR.
You can pitch around:
You don’t have to chase hype to stay relevant, just use what people are already searching for, and offer expert commentary that clears things up.
And it’s not just lips. Searches for hair growth serums are also up 37% year-on-year. If you offer PRP, scalp facials, or hair restoration, it’s the perfect hook for an expert-led piece: “Do hair growth serums actually work?” or “Hair loss in your 30s: why it’s more common than you think”.
We turn your internal talent into media-friendly voices: providing quotes, analysis, and tips across national and niche press. And we don’t wait for things to happen. We prep comment banks in advance so when a story breaks, you’re ready.
Digital PR works best when it’s a mix of:
We map this out across the year so you’re never scrambling.
Season |
Examples |
Jan |
“New Year, New Face” content, Dry Jan skincare angles |
Spring |
Bridal tweakment timelines, whitening before weddings |
Summer |
Travel skin SOS, SPF angles, sweat-proof tweakments |
Autumn |
Skin damage repair, back-to-school aligners |
Winter |
Party prep injectables, end-of-year beauty recaps |
If you’re still relying on word of mouth or Instagram alone, you’re not scaling, you’re surviving.
The beauty and aesthetics space is competitive, noisy, and full of short-lived tactics. But PR is different. It builds visibility, authority, and actual SEO impact—the kind you can track, not just hope for.
At Cupid PR, we specialise in getting clinics, cosmetic dentists, and aesthetics brands seen and trusted. We don’t do fluff. We don’t do generic. We do campaigns, reactive/predictive PR & commentary that earns coverage, and links - that move the needle.
Want in? Let’s talk about what we’d pitch for you - contact us.
No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.
Cupid PR, trading as DPR consultancy - Quay Street Manchester
