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Delivered in 1-2 months
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No sales pitches
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No monthly retainers
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Guaranteed Results
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8-14+ Links per campaign
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Free Link Strategy Call
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Sophie Rhone
Managing Owner - Cupid PR
Digital PR Strategy Meeting
10-30 Min

Please read our FAQ's below before booking a call.

On this call, I'll run you through how our packages work, show you an example campaign and answer any questions you have.

  1. Webcam isn't needed
  2. Your invite link will be emailed to you
  3. Your minimum budget should be £3500 ($4580)

I look forward to speaking to you!

Thanks,

Sophie Rhone

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Digital PR FAQs

Do you count multiple links in the same article towards your target of 8-14+ links?

No - it’s one link per article. Any articles that mention your company, but don’t link to the website, won’t count towards the target.

Are the links follow or nofollow?

The links will be a mixture of follow and nofollow. It is a common myth between beginner SEO’s that nofollow links don’t work.

View this video from a well known SEO, Charles Floate about nofollow links.

Or this article here.

Can you do extra discounts?

No, sorry. I encourage you to do your research and speak with other digital PR providers and you’ll see that we already offer unmatched value.

How involved will I be in the process - do I need to do anything?

You’ll complete an onboarding document that takes 10 minutes to fill out. We take care of everything else.

What does the process look like?

The process is as follows: Campaign ideation > research & data > copywriting > media database research > outreach > reporting. The process takes 1-2 months to complete.

Can I approve each part of the process?

You can, but giving us the freedom to do the process without intervening allows us to get the best results.

Can I approve the media database research?

You can tell us your dream publications and we will make sure they’re on the outreach list, but we can’t guarantee they’ll publish the article. Also, if there are any publishers that we must not use, you can tell us to exclude them.

Apart from this, we decide which publications we outreach to get the best results. To pre-approve every single publication is a tedious task that we - and no other Digital PR agency - wouldn’t get involved in.

Do you outsource any of the process?

No - everything is completed in house to maintain quality standards.

What’s the difference between Digital PR and a PR distribution service?

A Digital PR campaign is a highly researched campaign that essentially does the job of the journalists for them. The campaign is sent to a custom list of real journalists that are relevant to the topic we’re writing about.

A PR distribution service is a spammy news network that is automatically uploaded and syndicated. These are not going to journalists and you’ll never land any valuable links with this method.

Is it possible to share statistics on the industry demographics of the PR sites that are related to our industry?

No, unfortunately this is too big a task. It’s also worth noting that for every campaign, the media list that we outreach to will change so to do this would be impossible.

How do you find journalists and publications relevant to us?

We’ve invested in industry leading tools to help with this. We use tools such as Roxhill and Muckrack to do this.

Do you cover every niche?

We cover every niche, unless it's illegal. If you're in doubt about your niche, please contact us.

Can I re-sell this whitelabel?

Yes, we whitelabel this service to many agencies. You'll be given a full link report with no branding on it. Your clients will never know we're involved!

How long will links last?

As these are genuine links, they should be permanent links. Anyone that promises that every link is permanent though, isn't being truthful because you never know what's going to happen to a website. Link removals, however, are extremely rare.

Do you provide refunds?

Once the process has been started we don't provide refunds, as a lot of effort has to go into the campaign.

We guarantee to build 8-14 links though and we will keep working for free until we hit the agreed targets.

Can I choose the anchor text?

No, these are earned links so the anchor text needs to be branded.

Can you link to money pages?

Yes, we can link to money pages, but sometimes they are removed by journalists before publishing, so we also include a home page link as well in the article.

HARO FAQs

Can I pre-approve pitches?

No, all of our HARO links are vetted for quality metrics before pitching. One of the most important things when responding to pitches is to respond FAST. Otherwise, your answer will be drowned in up to 80+ other answers.

How involved do I need to be in this project?

You don't need to do anything, other than optimizing your LinkedIn profile (we can assist) and providing a headshot. We take care of everything else.

Do you cover every business niche & expertise?

We cover most niches, but can't cover niches like gambling and adult websites. If in doubt, please contact us first.

Can I give you dream publications?

You can, but we don't guarantee anything. First of all, some of those publications may not use HARO and even if they do, it's 5-10% of landing a link on that site when we pitch it.

How close to my niche will these links be?

We try and stay on niche as much as possible. For example, if you have a tech website, we'll pitch for tech requests. But we may also pitch for requests from marketing or business websites. The more you niche down, the longer it will take to complete your order.

Can you link to money pages?

HARO links are only available on the home page. It's not good SEO to send all the links to your money page though. If you power up your home page with HARO, you can use good internal linking to push the power to your money pages. Sending too many links to your money page can burn it.

Can I choose the anchor text?

As these as expert quotes, the anchors are all branded anchors.

Can I re-sell this whitelabel?

Yes, we whitelabel this service to many agencies. You'll be given a full link and pitch report with no branding on it. Your clients will never know we're involved!

How long will links last?

As these are genuine links, they should be permanent links. Anyone that promises that every link is permanent though, isn't being truthful because you never know what's going to happen to a website. Link removals, however, are extremely rare. We don't charge for backlinks removed within three months of publication.

Do you provide refunds?

Yes, however, due to the time-sensitive nature of our work, which may include delays due to media processes, cancellation requests come with certain stipulations.

Upon decision to cancel:

  • Cancellation is acknowledged, and proactive efforts are ceased immediately.
  • A 30-day window is observed for any pending pitches to yield potential results.
  • A proportional refund is calculated for unused services (total package links minus achieved links), minus a 4% transaction fee.
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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Cupid PR, trading as DPR consultancy - Quay Street Manchester

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