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Adopting a Continuous Strategy for Link Acquisition via Digital PR.
Reactive PR and newsjacking requires a constant watch of the media landscape to identify opportunities to join in topics of interest. The idea is to comment or run a campaign within websites related to the topic to gain backlinks for your brand and showcase your team members.
Newsjacking is particularly effective for organizations prepared to disseminate their knowledge and insights.
This shines a spotlight upon your E-E-A-T (Experience, Expertise, Authority, and Trust), your golden ticket to SEO success.
To effectively implement newsjacking, a business requires:
Pick Cupid PR as your digital PR partner and you’ll embody everything great that newsjacking has to offer: our knowledge of the space and contacts means we can advise you on solid newsjacking opportunities and crush it with a selection of perfectly targeted media placements that position your brand.
Our reactive PR strategy works as an extension to your main marketing efforts, supporting large-scale, planned campaigns. Not only does this system send great signals of relevance and quality to Google and other search engines, but it delivers it in the form of highly diverse content, which constantly appeals to the people you want to reach with stories they want to share.
There’s dedicated time each week for newsjacking and sharing internal stories; a weekly meeting used to discuss trending news. The beat is constantly informed about upcoming events in the industry so that we’re ready to take action promptly and appropriately.
We start with generation (we will have ideas), move on to validation (we will check the ideas among us), and then approval (we will also check with you and your nominated stakeholders).
We write whatever comment or wider material is required – that is, we collect the data, create the assets, write the press release – and then we send it to you for final approval.
At the right moment, we reach out to relevant journalists from our existing and newly generated media contacts lists to get the timely and premium quality of links and media coverage.
A reactive campaign, once it's finished, is not necessarily dead and buried: we roll it out again to see whether it can be repurposed or reused, or is relevant when the same type of event reoccurs, and keeps your content fresh and on brand.
In the realm of digital PR, various tools and platforms help improve outreach, engagement, and effectiveness. The following subsections will detail some popular and essential digital PR tools for both Digital PR Software and Social Listening Tools.
Digital PR tools are vital to support a successful campaign. These tools primarily focus on measuring digital PR metrics, enabling more efficient and targeted outreach. Some popular digital PR software includes:
Social listening tools play a crucial role in monitoring and analysing online conversations around a brand or industry. They help identify trends, gauge brand sentiment, and track the reach and impact of digital PR efforts such as blog posts and social media campaigns. Some notable social listening tools include:
These tools and platforms provide essential features and support for digital PR practitioners in making their strategies more focused, tailored, and effective. Utilising these resources can greatly enhance the overall success of a digital PR campaign.
No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.
DLM Marketing - FZCO Trading As Cupid PR - Dso Ifza, Ifza Properties, Dubai Silicon Oasis, إمارة دبيّ, United Arab Emirates
