If you’re a dentist or clinic owner looking to grow your online visibility, land backlinks, and build trust with potential patients – Digital PR is your secret weapon.
But you don’t need big flashy campaigns or viral gimmicks. In fact, one of the most effective strategies for dental PR is simple expert commentary.
In this guide, we’ll show you exactly how to use your professional expertise to get consistent, high-quality media coverage – even if you’ve never done PR before.
Digital PR is about getting your brand featured in high-authority media outlets – think Metro, Daily Mail, Healthline, or even local newspapers – with the goal of boosting your SEO, credibility, and traffic.
For dentists, this often means crafting press releases that:
And the best part? It’s repeatable. Once you’re seen as a trusted voice in dentistry, journalists start coming to you.
If you're a qualified dentist, you're already halfway there. Here's why journalists love dental experts:
Whether you’re a cosmetic dentist, orthodontist, hygienist, or run a multi-practice clinic, expert commentary is one of the easiest and most cost-effective ways to earn high-authority backlinks.
Digital PR Tactics Dentists Can Use Today
Here are the most effective PR strategies for dental professionals who want results fast:
Also known as newsjacking, this is about reacting to stories already in the media.
Where to find these opportunities:
Tip: Have 3–5 short quotes pre-written on common topics like whitening, braces, or oral hygiene myths. These can be reused again and again.
Journalists love ‘top tips’ content – especially when it’s timely or solves a common health problem.
📍Pitch to:
You don’t need to commission a full study. Use existing data, pair it with your expert quote, and pitch it as a news hook.
Stat: 62% of Brits have delayed dental check-ups due to the cost-of-living crisis
Headline: “Dentist warns skipping check-ups could lead to costly tooth loss”
Your quote: “Regular cleanings are cheaper than root canals. Delaying care often causes more harm – and higher costs – in the long run.” – Dr Jane Smith, Cosmetic Dentist at Smile Studio
These low-effort assets make your expert commentary more attractive to journalists:
✅ A short expert bio (with credentials and clinic name)
✅ A professional headshot
✅ 3-4 pre-written dental quotes
✅ A press/media page on your website
✅ Photos of your clinic (for regional news)
✅ A list of seasonal awareness dates (like National Smile Month)
Use these topics to secure media coverage consistently:
Topic Type |
Example Hook |
Seasonal |
Sugar Awareness Week, Back-to-School dental checks |
Celebrity |
Celebs with veneers, cosmetic makeovers |
Viral Trends |
DIY dental hacks on TikTok |
Policy/News |
NHS dental access, budget changes |
Parenting |
Dummy use, baby teeth myths, teething tips |
Wellness |
Link between gum disease and heart health |
The dental industry is perfectly positioned for expert-led Digital PR.
You already have the credentials. You already have the insights. You just need to get them in front of the right journalists.
Start with small, consistent actions – a quote here, a pitch there – and before long, your clinic could be the one journalists turn to for trusted dental advice.
Cupid PR works with clinics and dental experts across the UK, helping them land links, boost visibility, and become the go-to voice in their local area (and beyond).
Book a free strategy call or download our Free PR Playbook.
No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.
Cupid PR, trading as DPR consultancy - Quay Street Manchester
