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Case Studies
Technology/Cybersecurity Website Digital PR Case Study
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Technology/Cybersecurity Website Digital PR Case Study

Digital PR

A US based cybersecurity website approached us to build links. Using a data-drive approach, we created an index of the best and worst ranking countries for cybersecurity earning 19 placements and 15 links for our client.
Pieces of Coverage
High Quality Links
Notable Links
Forbes, MSN, Yahoo, Security Boulevard

Campaign Overview

In our recent campaign, we highlighted the increasing threat of cyber attacks in the digital age, emphasizing the need for robust cybersecurity measures. Cybercriminals are launching sophisticated attacks targeting organizations and governments, and traditional security measures often struggle to keep up. The rise of connected devices and the Internet of Things (IoT) has further expanded the risk landscape across all sectors.

We stressed the importance of enhancing cybersecurity defenses to mitigate severe consequences such as financial losses, reputational damage, service disruptions, and national security threats. As technology advances, including developments in artificial intelligence and quantum computing, managing cyber risks has become more complex and urgent.

Our analysis utilized data analytics and machine learning to assess the cybersecurity readiness of various countries. By examining a comprehensive dataset from indices like the National Cyber Security Index, Cybersecurity Exposure Index, Global Cybersecurity Index, Cyber Resilience Index, and the Final Cyber Safety Score, we evaluated each nation's strengths, weaknesses, and areas needing improvement. This assessment aims to inform decisions, foster global cooperation, and contribute to a safer digital world for everyone.

Data & Methodology


We assessed cyber safety across 70 countries by analyzing data from four sources: the National Cyber Security Index (NCSI), the Global Cybersecurity Index (GCI), the Cybersecurity Exposure Index (CEI), and Comparitech's findings. From this data, we calculated a comprehensive Cyber-Safety Score for each nation by averaging the scores from all four sources. This score highlights the countries with the highest and lowest cyber risks for internet users.

The CEI (Cybersecurity Exposure Index) 2020 uses a scoring system from 0 to 1, whereas the NCSI and GCI use a percentage-based system where 0 is the worst and 100 is the best. To ensure consistency in our calculations, we converted the data before computing the average Cyber-Safety Score.

Comparitech's research, conducted independently, reflects the rate of cyberattacks experienced by users in each country. For our study, we adjusted their scoring system to align with our other sources, converting lower scores, which originally indicated better cybersecurity, to higher scores to ensure uniformity.

The results:

  • Earned 19 placements and 15 links for our client.
  • Earned links from massive websites such as; Forbes, MSN, Yahoo, Security Boulevard

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Mark McShane
Founder - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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