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Digital PR Strategy CallA grayscale image featuring assorted medical graphs and charts overlapping each other. The charts display various medical data, including line graphs, bar charts, and statistical metrics. The background is composed of gradient shades, contributing to a clean design.
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Roofing Company - Digital PR Case Study
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Roofing Company - Digital PR Case Study

Digital PR

Cupid PR's Digital PR campaign for a roofing company focused on boosting online visibility and brand authority. By securing placements in top publications through expert insights and targeted outreach, the campaign enhanced the company's SEO performance and established them as industry leaders.
20
Pieces of Coverage
17
High Quality Links
Notable Links
MSN, Yahoo Australia, AOL, Yahoo Finance, Go Banking Rates, Newsbreak, Domino, Yard Barker, Yahoo Life, Mens Journal, Home Light

Campaign Overview

Campaign budget:

$4200 (£3175)

Link Target KPI:

8 links guaranteed

Links Earned:

17 links

Average DR of Links:

The average Domain Rating (DR) was 67.

Noteable Publications:

  • MSN - DR 92
  • Yahoo Australia - DR 75
  • AOL - DR 91
  • Yahoo Finance - DR 92
  • Go Banking Rates - DR 82
  • Newsbreak - DR 82
  • Domino - DR 80
  • Yard Barker - DR 75
  • Yahoo Life - DR 92
  • Mens Journal - DR 85
  • Home Light - DR 81

How we did it

  1. Identifying the Topic:
    • We recognized that home improvement and real estate value are consistently popular topics. With the start of a new year approaching, we focused on providing homeowners with actionable advice to increase their property value in 2024.
  2. Expert Insights:
    • We collaborated with home renovation experts to compile a list of high-impact projects. Their insights provided authoritative recommendations, making the content credible and useful for readers looking to enhance their homes.
  3. Data Integration:
    • To support the expert advice, we incorporated data on home improvement trends and ROI, ensuring that the article was backed by solid research and provided actionable insights.
  4. Targeted Media Outreach:
    • Using Muckrack and Roxhill, we identified journalists and editors who regularly cover real estate, home improvement, and DIY topics. This allowed us to pitch the content directly to the most relevant outlets.
  5. Pitch Customization:
    • We customized our pitches based on the specific focus of each publication. For example, for lifestyle magazines, we highlighted the aesthetic benefits of the projects, while for real estate outlets, we emphasized the potential ROI and market impact. This tailored approach ensured that our pitches resonated with the unique audiences of each outlet.

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I trialled a campaign from Cupid PR and was seriously impressed with what they delivered. They got me 21 placements from sites like Forbes, Express, Telegraph, Birmingham Mail and more. Their team is at the forefront of Digital PR.
Kasra Dash
Professional SEO speaker & owner of 700+ websites
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We have been working with them for 3 years now, link building for over 25 different clients. The quality of links is always amazing, communication is great and we’ve seen amazing results across every client.
Mark Slorance
Owner - Mark Slorance SEO
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We have always found Cupid PR to be the best value of money in terms of pricing, quality and velocity of links. If you're looking for world class link building agency, get in touch with them today.
Graham Grieve
Owner - A1 SEO
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I've tried nearly every link building service and without a doubt, Cupid PR are the most efficient at building links on scale.
Gordon Melling
Owner - Gordon Melling SEO

Ready to scale your site with Digital PR?

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No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.

Book a Call With Mark
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Mark McShane
Founder - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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DLM Marketing - FZCO Trading As Cupid PR - Dso Ifza, Ifza Properties, Dubai Silicon Oasis, إمارة دبيّ, United Arab Emirates

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