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Education Company - Digital PR Case Study
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Education Company - Digital PR Case Study

Digital PR

The objective of the campaign was to create a newsworthy story that would naturally attract media attention and earn backlinks from authoritative websites. By tapping into a topic that affects millions of parents—school absenteeism penalties—we aimed to position our client as an education thought leader while improving their SEO performance.
18
Pieces of Coverage
18
High Quality Links
Notable Links
Bristol Post, Cambridge News, Yahoo News UK, Nottingham Post, MSN UK, Somerset Live, Express, Yahoo News UK, Gloucestershire Live, Birmingham Mail, Derby Telegraph, Get Surrey, Cornwall Live, Kent Live, Bristol Post, Devon Live, Manchester Evening News, Birmingham Mail

Campaign Overview

Campaign budget:

$4580 (£3500)

Link Target KPI:

8 links guaranteed

Links Earned:

18 links

Average DR of Links:

The average Domain Rating (DR) was 79.

Noteable Publications:

  • Bristol Post
  • Cambridge News
  • Yahoo News UK
  • Nottingham Post
  • MSN UK
  • Somerset Live
  • Express
  • Yahoo News UK
  • Gloucestershire Live
  • Birmingham Mail
  • Derby Telegraph
  • Get Surrey
  • Cornwall Live
  • Kent Live
  • Bristol Post
  • Devon Live
  • Manchester Evening News
  • Birmingham Mail

Strategy

  1. Data-Driven Approach
    We started by conducting a survey of 2,500 parents, asking them if they would still consider taking holidays during school term time, even with the risk of increased fines. The results provided a fresh angle that would capture media interest—43% of parents were willing to take that risk.
  2. Creating a Press Release
    We crafted a press release that focused on the toughened legal consequences for parents failing to ensure school attendance. By using the survey data and expert commentary, we created a narrative that emphasized the gravity of the penalties—up to £2,500 in fines or even jail time.
  3. Media Targeting & Outreach
    We identified national and local news outlets, education blogs, and parenting publications that would be interested in this topic. Our outreach included personalized emails to journalists with a focus on the potential legal risks and data insights from our survey.
  4. Expert Commentary
    To enhance the credibility of the story, we included expert opinions about the implications of school absenteeism. This helped position our client as a trusted resource on both legal and educational matters, making the story more appealing to journalists.

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I trialled a campaign from Cupid PR and was seriously impressed with what they delivered. They got me 21 placements from sites like Forbes, Express, Telegraph, Birmingham Mail and more. Their team is at the forefront of Digital PR.
Kasra Dash
Professional SEO speaker & owner of 700+ websites
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We have been working with them for 3 years now, link building for over 25 different clients. The quality of links is always amazing, communication is great and we’ve seen amazing results across every client.
Mark Slorance
Owner - Mark Slorance SEO
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We have always found Cupid PR to be the best value of money in terms of pricing, quality and velocity of links. If you're looking for world class link building agency, get in touch with them today.
Graham Grieve
Owner - A1 SEO
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I've tried nearly every link building service and without a doubt, Cupid PR are the most efficient at building links on scale.
Gordon Melling
Owner - Gordon Melling SEO

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Mark McShane
Founder - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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