Digital PR Software Website - Digital PR Case Study

Campaign budget:

$4200 (£3175)

Link Target KPI:

8 links guaranteed

Links Earned:

24 links

Noteable Publications:

• Express - DR 89
• Mirror - DR 90
• MSN - DR 92
• Cambridge Independent - DR 71
• Indy100 - DR 77
• Mirror - DR 90
• Daily Record - DR 81
• Yahoo Style - DR 81
• The Sun - DR 90
• Daily Mail - DR 92
• The Times - DR 90

How we did it

1. Monitoring Media Buzz:

• Reacting to the Breakup: As soon as news broke about Tommy Fury and Molly-Mae Hague’s split, we recognized the potential for a reactive PR campaign. We monitored the media for developing stories and gauged public interest to ensure our angle would resonate.

2. Data Analysis with Social Blade:

• Social Media Loss: We used Social Blade to track the impact of the breakup on Tommy Fury’s social media following. The data revealed that Tommy had lost over 20,000 followers, a significant metric that highlighted the personal and financial repercussions of the split. This data became the cornerstone of our campaign, offering tangible evidence of the breakup’s impact.

3. Leveraging Expert Commentary:

• Social Media Expert Insight: To add depth to the narrative, we secured a comment from a social media expert. The expert provided analysis on how follower loss can affect an influencer's brand and income, particularly during a personal crisis. This commentary not only supported the data but also gave the story a broader context, making it more compelling for both journalists and the public.

4. Targeted Media Outreach:

• Using Muckrack and Roxhill: With the story crafted, we used Muckrack and Roxhill to build a targeted list of journalists who cover celebrity news, social media trends, and digital culture. These platforms allowed us to identify key media contacts who would be most interested in the data and expert insights we had gathered.

5. Pitching the Story:

• Customized Outreach: We tailored our pitches to each journalist, emphasizing the unique data on follower loss and the expert analysis. The angle was designed to be timely, relevant, and newsworthy, ensuring it stood out in crowded inboxes. Our efforts led to coverage across multiple high-authority platforms, amplifying the reach of the story.

Get similar results for your site:

Want these same results for your website? Buy a campaign here.

No sales techniques here. I'll let you know what we can do for you. And if I don't think your website is right for Digital PR, I won't try and sell you anything you don't need.