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Identifying Timely Topics: We identified the upcoming date when energy-saving measures become crucial for homeowners, focusing on when Brits should turn their heating on to save money. This aligned with seasonal concerns around rising energy costs.
Expert Insights: We collaborated with energy-saving and heating experts to provide practical, trustworthy advice, enhancing the content’s authority.
Consumer Alignment: The campaign addressed widespread concerns about energy bills, which resonated with homeowners looking for ways to manage costs, increasing audience engagement.
Urgency and Actionable Advice: We created a sense of immediacy by emphasizing the financial impact of delaying energy-saving decisions and provided step-by-step advice to optimize savings.
Trend Monitoring: By responding to rising energy prices and the ongoing cost-of-living crisis, we kept our campaign relevant, positioning our client as a trusted source on energy efficiency.
Sourcing Journalists: We leveraged media databases like Roxhill and Muckrack to target journalists covering energy-saving and homeowner tips, ensuring our content reached the right audience.
Media Customization: We tailored our pitch based on each outlet’s tone and audience preferences, increasing the likelihood of getting covered by major news sources, including The Mirror.
Identifying Timely Topics: We tapped into the growing concern around skyrocketing energy bills, focusing on cost-saving household hacks that resonated with a wide audience. Specifically, we highlighted unusual yet practical ways to insulate homes, such as using an empty crisp packet to prevent drafts.
Expert Insights: We worked with energy-saving experts to validate these tips, ensuring the advice was backed by credible sources, boosting the authority and trustworthiness of our content.
Consumer Alignment: The campaign focused on creative, low-cost solutions for struggling households, making it relatable and easy for people to implement, driving higher engagement.
Urgency and Actionable Advice: We created a sense of urgency by addressing the need to reduce energy costs ahead of the winter months and provided easy, actionable steps that could make an immediate difference.
Trend Monitoring: By reacting to widespread discussions on energy consumption and cost-of-living pressures, we aligned our campaign with broader conversations, positioning our client as a timely contributor to the dialogue.
Sourcing Journalists: Using media databases like Roxhill and Muckrack, we identified journalists covering money-saving hacks and energy bills, ensuring our story was pitched to the right people.
Media Customization: We customized our content for outlets focusing on money-saving tips, offering a quirky and attention-grabbing angle, which increased the likelihood of securing coverage in publications like The Mirror.
These strategies resulted in extensive media coverage, establishing our clients as trusted experts in their field. Our reactive PR campaigns continue to deliver impactful results by staying ahead of trends and addressing timely issues with authority.
These tactics are not just limited to the plumbing or home maintenance sectors; they can be adapted for any niche. Whether it’s technology, health, finance, or fashion, the core principles remain the same:
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Cupid PR, trading as DPR consultancy - Quay Street Manchester
