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Betting Brand Case Study

Digital PR

Cupid PR began a targeted digital PR campaign to increase awareness and authority for an exclusive betting brand in the competitive US territory through content relevant to a niche target market indicating a higher level of brand loyalty and engagement. The campaign wanted to get high-reach coverage in influential US media – particularly those ranked highly within the US sports betting market – for 10-16 good quality placements.
92%
Organic Traffic Increase
83%
Traffic Value Increase
37
Links Built

Strategy & Results

The Digital PR hook was built around the idea of ‘sports between unexpected winners and losers’, a theme that naturally would become a talking point for punters. The strategy of Cupid PR was to craft a story that referenced the unpredictable nature of sports in a way that made it appealing to the imagination and would spark discussion. The broad theme allowed for a focus on content that was entertaining, shareable and, of course, very relevant to the target audience of the brand.

Outstanding Result

This approach resulted in a truly extraordinary outcome, one far beyond the original goals in terms of quality and impact:

  • We secured 37 pieces of high-impact coverage.
  • Secured an average of DR 77 across all media coverage – placing in some of the most trusted and read sports and gambling publications in the world.
  • We secured exclusive features in five leaguesport-focused premium outlets in order to reach the core audience and make the brand more credible with these crucial audiences.
  • The campaign considerably increased organic search visibility for the betting brand, and the positive effect of an improvement in search visibility was measured by increased search queries for the brand’s key offers and unique selling propositions.
  • Social-media activity about the reports skyrocketed, pointing to greater audience activity and connection with brands.

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Mark McShane
Founder - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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DLM Marketing - FZCO Trading As Cupid PR - Dso Ifza, Ifza Properties, Dubai Silicon Oasis, إمارة دبيّ, United Arab Emirates

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