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Digital PR Strategy CallA grayscale image featuring assorted medical graphs and charts overlapping each other. The charts display various medical data, including line graphs, bar charts, and statistical metrics. The background is composed of gradient shades, contributing to a clean design.
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Beauty Website - Digital PR Case Study
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Beauty Website - Digital PR Case Study

Digital PR

Cupid PR's Digital PR campaign for a beauty website focused on increasing brand visibility and authority. Through targeted outreach and strategic content creation, the campaign secured coverage in high-profile publications, leading to improved SEO rankings and enhanced brand recognition in the beauty industry.
47
Pieces of Coverage
45
High Quality Links
Notable Links
Elle, IOL, Express, Yahoo News, Gloucestershire Live, Birmingham Mail, Telegraph & Argus, Gazette News, The Argus, Herald Scotland, The Northern Echo, York Press, Worcester News, The Bolton News, Daily Mail, The Times, Vanguard

Campaign Overview

Campaign budget:

$4200 (£3175)

Link Target KPI:

8 links guaranteed

Links Earned:

45 links

Noteable Publications:

  • elle.be - DR 73
  • iol.co.za - DR 83
  • express.co.uk - DR 89
  • uk.news.yahoo.com - DR 91
  • gloucestershirelive.co.uk - DR 73
  • birminghammail.co.uk - DR 80
  • telegraphandargus.co.uk - DR 75
  • gazette-news.co.uk - DR 71
  • theargus.co.uk - DR 76
  • heraldscotland.com - DR 82
  • thenorthernecho.co.uk - DR 76
  • yorkpress.co.uk - DR 75
  • worcesternews.co.uk - DR 72
  • theboltonnews.co.uk - DR 73
  • dailymail.co.uk - DR 92
  • thetimes.com - DR 90
  • vanguardngr.com - DR 82

How we did it

  1. Topic Identification: We identified a growing interest in beauty and anti-aging topics, particularly around daily habits that could be accelerating the aging process. This insight informed the content's focus, ensuring it was relevant and resonated with readers concerned about their appearance.
  2. Expert Contribution: We collaborated with a dermatologist to provide expert commentary on habits that can age the skin. This added credibility and depth to the article, making it more authoritative.
  3. Data and Research Integration: We incorporated relevant studies and data to support the expert’s claims, providing evidence-based content that engaged readers with actionable insights.
  4. Targeted Media Outreach: Using Muckrack and Roxhill, we identified and reached out to journalists and editors in the beauty and lifestyle sectors. This ensured the content was placed in outlets with a strong readership interested in beauty and health topics.
  5. Pitch Customization: We tailored our pitches to align with each outlet’s audience, emphasizing the practical tips and expert advice. This approach helped secure coverage in high-authority publications like Express.

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I trialled a campaign from Cupid PR and was seriously impressed with what they delivered. They got me 21 placements from sites like Forbes, Express, Telegraph, Birmingham Mail and more. Their team is at the forefront of Digital PR.
Kasra Dash
Professional SEO speaker & owner of 700+ websites
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We have been working with them for 3 years now, link building for over 25 different clients. The quality of links is always amazing, communication is great and we’ve seen amazing results across every client.
Mark Slorance
Owner - Mark Slorance SEO
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We have always found Cupid PR to be the best value of money in terms of pricing, quality and velocity of links. If you're looking for world class link building agency, get in touch with them today.
Graham Grieve
Owner - A1 SEO
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I've tried nearly every link building service and without a doubt, Cupid PR are the most efficient at building links on scale.
Gordon Melling
Owner - Gordon Melling SEO

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Mark McShane
Founder - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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DLM Marketing - FZCO Trading As Cupid PR - Dso Ifza, Ifza Properties, Dubai Silicon Oasis, إمارة دبيّ, United Arab Emirates

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