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Bathroom Company - Digital PR Case Study
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Bathroom Company - Digital PR Case Study

Digital PR

The objective of the campaign was to create a newsworthy story that would naturally attract media attention and earn backlinks from authoritative websites. By tapping into a topic that affects millions of parents—school absenteeism penalties—we aimed to position our client as an education thought leader while improving their SEO performance.
30
Pieces of Coverage
27
High Quality Links
74
Average DR of Links

Campaign Overview

Campaign budget:

$4580 (£3500)

Link Target KPI:

8 links guaranteed

Links Earned:

27 links

Average DR of Links:

The average Domain Rating (DR) was 74.

Noteable Publications:

  • Center for Retirement Research at Boston College
  • NewsBreak
  • Yahoo Finance
  • GoBankingRates
  • AOL
  • MSN
  • Yahoo News
  • Nasdaq
  • Daily Star
  • Birmingham Mail
  • Derby Telegraph
  • Express

Strategy

  1. Data-Driven Research: The strategy involves conducting original research to provide valuable insights into homeownership, specifically detailing the income required to buy a home in America in 2024. This data-driven approach adds credibility and makes the content more attractive to media outlets.
  2. Comprehensive Analysis: The content includes a thorough analysis of housing markets across the U.S., offering detailed breakdowns and comparisons. This depth of analysis helps position the content as a valuable resource for journalists and readers interested in real estate trends.
  3. Interactive Content: The use of interactive elements or visualizations (like graphs, charts, and infographics) enhances the readability and engagement of the content. This approach makes it easier for users to digest complex information and share it.
  4. Media Outreach: The strategy involves outreach to relevant media outlets and journalists, providing them with the research findings and offering expert commentary. This approach helps to secure media coverage and backlinks.

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Sophie Rhone
Managing Owner - Cupid PR
We’re a bespoke link building agency that delivers outstanding results globally. Our focus is on building white hat links for ambitious brands & agencies. We serve clients internationally, including the UK.
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