Digital PR that builds credibility and search visibility

what we do

We deliver Digital PR that connects brands with journalists through timely commentary, credible experts and stories rooted in real-world relevance.

Our work focuses on:

  • Reactive PR and expert commentary

  • Search-led Digital PR campaigns

  • Brand authority and media visibility

  • Editorial coverage that supports long-term growth

Everything we do is built to stand up in a newsroom, not just a report.

get started

why choose cupid pr?

Cupid PR is built around how journalists work, not how campaigns look on paper.

We prioritise credibility, speed and relevance, and we’re selective about when and how brands comment. That discipline protects authority and ensures coverage compounds over time rather than spiking and disappearing.

Our thinking on Digital PR

get started

Digital PR has changed. Credibility matters more than volume, and newsroom relevance matters more than tactics.

We write openly about what works, what doesn’t, and how Digital PR actually operates inside newsrooms today.

Start here:

  • Digital PR in 2026: What Actually Works (and What’s Dead)

  • Reactive PR explained

  • Expert commentary for journalists

  • Why most Digital PR campaigns fail

Our reviews

  • Image of Lorenzo Luiso

    Brick Digital

    We hired Cupid PR to support our Digital PR work during a busy period and they did an amazing job of landing top-tier coverage in the press for our client. Their creativity in the ideation phase is very impressive and overall was a lot of fun to work with!

  • A headshot of a young man with short brown hair, wearing a light blue collared shirt, smiling against a black background with a purple border.

    Hugo Hamel

    If you're looking to get Digital PR campaigns done for you, definitively talk to Sophie! She's extremely knowledgeable on the subject, and she'll save you all the headaches of having to do it yourself, because journalists are a "beast" on its own. Would recommend to hop on a call with Sophie anytime!

  • A young man with styled hair smiling at a restaurant or bar with a busy background of people and shelves.

    WEare.co.uk

    Cupid PR have been helping us with our reactive digital pr training. Very knowledgeable person and a delight to work with.

    They already given us some great ideas. Highly recommend Sophie if you are in need of reactive digital pr or digital pr training.

GET IN TOUCH TODAY

Our work has delivered coverage across national, regional and specialist publications, supporting brand visibility, authority and long-term search performance.

We focus on outcomes that matter, not vanity metrics.

If you’re looking for Digital PR that builds authority rather than just links, explore our approach.

Get in touch with us today